Ellis Lau believes that fashion models are not merely tools used to present the image, but rather co-creators and stakeholders in the process. He wants to overturn the existing practice/concepts. Photographers have traditionally been seen as the dominant figure, with a strong sense of self-presentation, while models are often treated as the objectified subject, whose consciousness is rarely discussed or easily overlooked. But in his creative process, he hopes there is a dynamic interplay between the two. The models' autonomous emotions and reactions brought into the frame can also be a form of latent dominance, where they assert their own power and influence the direction of the work. They are co-creators.